Tuesday, December 18, 2012

WAY TO GO OHIO, part 7; or, HASHTAG SIGNAGE, WE TWO RIVER CITY KINGS

i had called the number listed for the charley harper art studio, but the man who answered the phone wasn't at the reynard avenue address in finneytown with which that phone number had been given online. that was mr. harper's stuido, yes, the man said, but people who wanted to visit the studio were now visiting whatever it was that was at 1741 east kemper road, which is where we'd reached the man on the phone. but we could also visit one of the many locations of fabulous frames & art, one of which was definitely closer than kemper road if we were downtown. what was our goal, he asked; and i didn't know, so i had to pass the phone.

it had been raining since just before we'd gotten off the sidewalk on vine and gone into lavomatic, so when we'd left we'd decided to find somewhere else in the neighborhood to sit and wait out the end. so it was that i'd called the man on the phone from a sofa at the coffee emporium on east central parkway, and so it was that we'd had our goals questioned as the rain stopped and we went out to take a look at the rest of over the rhine. there seemed to have been ample monies made available for new business development in the new old neighborhood. but although the bombed out facades of the post-riot dmz still greatly outnumbered the trendy establishments of the revival entrepreneurs, the important question regarding the future of the community seemed to be whether such a small area could sustain so many closely clustered boutiques and stationers. easy come easy go? we said we'd have to think about the dress and left.

the american sign museum is in a new old warehouse adjacent to the neonworks of cincinnati on monmouth avenue east of interstate 75. it's closer to downtown than kemper, so we'd decided to go there before deciding on whether to pursue what we considered to be the most authentic charley harper (informed by the decision of the man on the phone to keep us in the dark). and anyway, the designer felt more his amateur sign historian self that day than he did in line with the professional demands of being an illustrator. that's what i joked, anyway, to the man at the reception desk when he asked how we'd heard about the museum. as for the designer himself, his goals were his own. i was just driving -- and the truth was that i knew the city better by bike.

it was two-thirty, but the man at the reception desk said we had time. tripadvisor had said that the museum closed at three, but that man, he told us we had until four. we could even join the tour being given by the founder, he said. but we had to be out by not too much after four, because that's when people from the wedding were coming to set up. after charging each of us the fifteen dollar entry fee (paid separately), he gave us each a tin, foldover "i <3 about="about" after="after" also="also" and="and" as="as" bad="bad" badge="badge" bathroom="bathroom" center="center" contents="contents" description="description" didn="didn" directions="directions" does="does" for="for" four.="four." gave="gave" giving="giving" he="he" his="his" i="i" inspecting="inspecting" justice="justice" me="me" mine="mine" museum="museum" nearly="nearly" no="no" now="now" of="of" old="old" p="p" pieces="pieces" realize="realize" said="said" scathing="scathing" schmaltzy="schmaltzy" seem="seem" showed="showed" signs="signs" something="something" t="t" the="the" them="them" then="then" to="to" until="until" us="us" wedding="wedding" when="when" which="which">
i started looking around, but i didn't really know what i was looking for. to be sure, the american sign museum wasn't just another haphazardly curated roadside collection of curiosities. way to go, ohio. and the amateur sign historian seemed impressed. "a really nice museum," he says, and that, "the space is perfect." (in one subsection of the warehouse conversion there are windows onto the neonworks.) neon. opal glass. vacuum molds. gold leaf. toolboxes and toolboxes of brushes. smalt. (schmaltz?) and half of it along an old -- half real, half simulated -- main street of painted storefronts and brick wall signs (and that of course filled with old metal and neon monstrosities from hojo and mcdonald's). a big old bear of a big bear sign is on top of the collection of signs still in their crates, which is in the same room as the satellite. and the whole lot documented in photographs and on placards. it's as much a nostalgia museum as anything else, both for designers and the rest of us (what are you now, the building formerly signed in tiki as kona lanes?); and in the last section of it we visit, a history of 3d letters, i sit down and wonder in writing where it is that we look for -- and where it is that we might find -- intrinsic value. why don't i ever let the designer see this notebook (all of it in the gold leaf beverly called "nice on the eyes")?

then we went, but we only got as far as the reception desk. this space, the man told the amateur historian, had just been inaugurated this year. the museum used to be downtown. since 1999? i'd stopped writing. the founder, the former editor of a trade publication for sign makers, had gotten a million dollars to let himself be gently pushed out of the family business. i asked about the electric bill. it must have been why the museum needed to host events. but the incandescent bulbs sucked more than the neon, the man said. huh. and i said that you don't see much outdoor neon in ohio, although it seems to be everywhere in the pacific northwest. then the man complimented vancouver and said that we should check out terry's. we'd passed it that morning on riverside, i said. then he said something or other about the museum's mission to restore (revive or revivify?) the old signage of all of the different neighborhoods of the city. i don't remember exactly. what i do know is that he mentioned northside, which, when we finally left the museum at just about four, is where we went.

it was relatively close. and the thing was, we'd been there the night before looking for food after just arriving in the city. but as the blonde, incredibly handsome faced but wart nosed man coming out of the northside tavern told us, there wasn't any place closer than clifton with anything good to eat at close to ten. now we were back, and the tavern was closed. unfortunately so was the serpent, and the beautifully midwestern line about trouser snakes in its online description had been a big part of our decision to head in that direction. way to go. we might have given it a try the night before when we'd been walking up and down hamilton -- food or no -- but we hadn't seen it. there's hardly any signage.

we had, however, been thinking about that dress, and after a couple of drinks at who cares wherever we wound our way back downtown. she'd said she wanted something sequined for the party. this wasn't exactly that, but we bought the poof sleeved, one shouldered, shimmery gold leopard mini dress anyway. for forty-five dollars, the question of intrinsic value wasn't even raised.

at noon the next day, at breakfast, all signs pointed to a good party. and better, there was enough left over to send us home with some. i accepted. and i loaded it all into the car before we left to reconvene at terry's before the two of us drove back to columbus. terry's turf club, verily the second american sign museum in cincinnati. and i would say that the place could make some serious money selling its impressive collection of old beer neon to new bars in the pacific northwest if it didn't seem to be doing such great business. the bigger signs on the adjacent knoll to the east aren't to miss either, and i took them in as her husband was leading us to his car so that we could take more extra beer from the cooler that he had in the back. (had he been santa clausing the entire afternoon?)

where is it that we look for intrinsic value? i looked up, and what i saw through the fog at the very top edge of the windshield was one of the new signs. but what happens in the parking lot of the tanger outlets stays in the parking lot of the tanger outlets, that is until we got back on the highway and drove away. back. again.

(she'd said she wanted something sequined for the party, 

No comments:

Post a Comment